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Tourism is a key sector for the 2 Seas area.
By encouraging 2 Seas residents to holiday closer to home, the PROXIMITY partners hope to keep visitor spend and economic benefit within the region, thus enabling sustainable growth. It will help reduce air miles, encourage sustainable travel and develop a greater interest, concern and passion for the local area. In turn, this will create a more unique and personal visitor experience increasing satisfaction, recommendation and likelihood to revisit, time and again. Indeed, a key factor from the Interreg Projects, and an underlying theme throughout this publication, is the importance of local distinctiveness to attract nearby markets.
